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Jara Rios-Rodriguez


Jara Rios-Rodriguez, Ph.D.

Insurance Consultant at Akamai Investment Advisors SC

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As a native of Puerto Rico who never anticipated delving into the world of finances, which I found dull and confining, I have embarked on a journey with Akamai Investment Advisors that has challenged my expectations and reshaped my aspirations. Initially drawn to academia, I pursued a PhD in Portuguese Literature upon relocating to Madison, WI in 2005. My sights were set on returning home to establish educational programs for my community—programs aimed at enriching the lives of the elderly and high school students.

However, as fate would have it, circumstances unfolded differently. While immersed in my studies, I began volunteering in hospice care and educational settings, gradually transitioning into roles as a grief support specialist and life/business coach. Engaging actively within the Madison community, I forged connections with various non-profit organizations and chambers of commerce, seeking opportunities to make a meaningful impact.

After completing my doctoral studies, I pivoted towards project management, IT, and nonprofit leadership, assuming roles that allowed me to effect positive change on a larger scale. As the Executive Director of a nonprofit dedicated to empowering underrepresented young adults, I witnessed firsthand the transformative power of financial literacy. Recognizing the profound impact it could have on individuals' lives, I embarked on a mission to expand my toolbox and integrate financial expertise into my work.

I assist the Financial Advisors in our office as they seek to empower families and young adults to navigate life's challenges confidently, preparing them for a future of financial savyness and independence.  It is important for us to empower individuals, families, and young adults on their journey to financial wellness. Whether guiding individuals through difficult transitions or preparing them for life beyond the workforce,  the  ultimate goal  of Akamai Investment Advisors is to facilitate a path to sustainable adulthood and economic empowerment. Through education, mentorship, safe space, empathy, and advocacy, we strive to create a future where financial security is within reach for all.   I am so glad to be a part of this team and assist our Advisors on this journey.